The Moores later gave birth to their own daughters. Recalling the contented babies they had experienced in West Africa, Ann and her mother created a soft baby carrier (the first soft baby carrier) that would keep her baby close, comfortable and remarkably quiet. Everyone marvelled at Ann's invention. So, by the mid 70's, what began as a home made product for family and friends, became the famous original baby carrier. In fact, it just might be that you were carried in one yourself.

That was many years ago. The Moores, now grandparents, were encouraged to update their original baby carrier to meet the needs of today's active parents. The inspired result is today's Weego Soft Baby Carrier.

In 2000, Stefanie Hollerbach (a relative of Ann and Mike) learned about the Weego. Stefanie had just given birth to her second daughter, who could not be soothed when she screamed seemingly endlessly for weeks. The Weego Baby Carrier seemed like the perfect solution - and it was.

"When I put my daughter in the Weego, I noticed right away that she would relax and slowly calm down. Short sleeping periods in the Weego lengthened and the Weego became my daughter's second home. It seemed as if she had not been ready for her big entrance into the world, but the Weego quickly aided that transition." - Stefanie

Stefanie was so enthusiastic about the Weego that shortly after experiencing its calming effects on her fussy baby, she took over the distribution of Weego in Europe. When Ann and Mike Moore retired, it was only a small step to take over and continue the Weego family business.